This policy explains how Muuva uses cookies, SDKs, pixels and similar technologies on our websites and apps.
2. Types of cookies we use
Strictly necessary
Required to operate Muuva — login, cart, fraud prevention. Cannot be disabled.
Performance & analytics
Help us measure how the Services perform and improve them. Examples: page-load timing, error rates, anonymised usage paths.
Functional
Remember preferences such as language, city and saved addresses.
Marketing
Used (with consent) to show relevant promotions and measure campaign effectiveness.
3. Third-party cookies
- Payment processors (Stripe, Razorpay) for secure checkout
- Analytics (Google Analytics, Mixpanel) for product insights
- Crash reporting (Sentry) for stability
- Maps providers for delivery tracking
4. How to manage cookies
You can manage cookies via your browser settings or our in-app Privacy preferences. Blocking strictly-necessary cookies may break checkout and login.
To opt out of marketing cookies, toggle "Personalised offers" off in app Settings → Notifications.
5. Your consent choices
The first time you visit a Muuva website or open one of our apps in a region where consent is required, you will see a clear consent banner. You can choose to accept all cookies, reject everything except strictly necessary ones, or open the preferences panel to make granular per-category decisions. Your choice is remembered for 12 months or until you change it.
You can revisit your preferences at any time:
- On the web — click "Cookie settings" in the footer of any Muuva page
- In the mobile app — open Settings → Privacy → Cookie & tracking preferences
- At the browser level — most modern browsers allow you to block third-party cookies entirely or clear stored cookies on close
We honour Global Privacy Control (GPC) signals where applicable and treat them as a valid opt-out of marketing and analytics tracking. Strictly necessary cookies cannot be disabled because the platform would otherwise be unable to authenticate you, secure your session or process payments safely.
6. Cookie lifespan and storage
Cookies fall into two broad categories based on how long they persist on your device:
- Session cookies exist only while your browser tab is open and are deleted automatically when you close it. We use these for login state, cart contents and CSRF protection
- Persistent cookies remain on your device for a set duration. Our persistent cookies typically expire within 30 days (preferences), 12 months (consent record) or 26 months (analytics, anonymised)
We also use related technologies that behave similarly to cookies:
- Local storage and IndexedDB store larger preference data — for example, recently viewed restaurants and offline-ready maps
- Mobile advertising identifiers (IDFA on iOS, AAID on Android) are only accessed if you have granted App Tracking Transparency permission
- Server-set pixels and tags measure email open rates and campaign attribution without storing data on your device
None of these technologies are used to build cross-site advertising profiles or to share your identity with data brokers.
7. Do Not Track and regional rights
Muuva respects user privacy across every region where we operate. Depending on where you live, you may have additional rights regarding cookies and tracking technologies.
- European Union and EEA visitors: opt-in consent is required for non-essential cookies under the ePrivacy Directive and GDPR
- Switzerland: processing of personal data via cookies is governed by the revised Federal Act on Data Protection (FADP)
- United Kingdom: the Privacy and Electronic Communications Regulations (PECR) apply alongside UK GDPR
- California: residents may opt out of "sale" or "sharing" of personal information via our "Do Not Sell or Share My Personal Information" link
To exercise any of these rights or to ask a question about how cookies are deployed on a specific page, please contact our privacy team at support@muuva.com. We aim to respond within 5 business days.
8. Updates
We may update this policy as we add or remove technologies. The "Last updated" date above will always reflect the latest revision.
9. Contact
Cookie questions? Email support@muuva.com.
For questions about this document, contact support@muuva.com.