Legal

Cookies Policy

Table of contents

This policy explains how Muuva uses cookies, SDKs, pixels and similar technologies on our websites and apps.

1. What are cookies?

Cookies are small text files stored on your device. Similar technologies include local storage, mobile SDKs and pixels. They help us remember you, secure your session and understand how the Services are used.

2. Types of cookies we use

Strictly necessary

Required to operate Muuva — login, cart, fraud prevention. Cannot be disabled.

Performance & analytics

Help us measure how the Services perform and improve them. Examples: page-load timing, error rates, anonymised usage paths.

Functional

Remember preferences such as language, city and saved addresses.

Marketing

Used (with consent) to show relevant promotions and measure campaign effectiveness.

3. Third-party cookies

  • Payment processors (Stripe, Razorpay) for secure checkout
  • Analytics (Google Analytics, Mixpanel) for product insights
  • Crash reporting (Sentry) for stability
  • Maps providers for delivery tracking

4. How to manage cookies

You can manage cookies via your browser settings or our in-app Privacy preferences. Blocking strictly-necessary cookies may break checkout and login.

To opt out of marketing cookies, toggle "Personalised offers" off in app Settings → Notifications.

6. Cookie lifespan and storage

Cookies fall into two broad categories based on how long they persist on your device:

  • Session cookies exist only while your browser tab is open and are deleted automatically when you close it. We use these for login state, cart contents and CSRF protection
  • Persistent cookies remain on your device for a set duration. Our persistent cookies typically expire within 30 days (preferences), 12 months (consent record) or 26 months (analytics, anonymised)

We also use related technologies that behave similarly to cookies:

  • Local storage and IndexedDB store larger preference data — for example, recently viewed restaurants and offline-ready maps
  • Mobile advertising identifiers (IDFA on iOS, AAID on Android) are only accessed if you have granted App Tracking Transparency permission
  • Server-set pixels and tags measure email open rates and campaign attribution without storing data on your device

None of these technologies are used to build cross-site advertising profiles or to share your identity with data brokers.

7. Do Not Track and regional rights

Muuva respects user privacy across every region where we operate. Depending on where you live, you may have additional rights regarding cookies and tracking technologies.

  • European Union and EEA visitors: opt-in consent is required for non-essential cookies under the ePrivacy Directive and GDPR
  • Switzerland: processing of personal data via cookies is governed by the revised Federal Act on Data Protection (FADP)
  • United Kingdom: the Privacy and Electronic Communications Regulations (PECR) apply alongside UK GDPR
  • California: residents may opt out of "sale" or "sharing" of personal information via our "Do Not Sell or Share My Personal Information" link

To exercise any of these rights or to ask a question about how cookies are deployed on a specific page, please contact our privacy team at support@muuva.com. We aim to respond within 5 business days.

8. Updates

We may update this policy as we add or remove technologies. The "Last updated" date above will always reflect the latest revision.

9. Contact

Cookie questions? Email support@muuva.com.

For questions about this document, contact support@muuva.com.